Glow Recipe … Glow Recipe Glow … Principal photography for the anticipated film has begun. The Watermelon Glow Sleeping Mask is our top product there. Have you personally experienced any changes to your skin? Designed to achieve a youthful, dewy “glow,” each product is concocted from a fruit extract like watermelon, plum, or avocado and infused with ingredients such as retinol, hyaluronic acid, and gentle chemical exfoliators. The Hong Kong launch follows our entry into the Singaporean market. You’ll see brands as big as Neutrogena developing “water burst gel” textures or sheet masks. “We believed that K-beauty would reach a place — and we hope we contributed to getting it there — where it would infiltrate every beauty pouch.” – Christine Chang. At the time, “K-beauty” was on the cusp of exploding into an international phenomenon. HYPEBAE® is a registered trademark of 101 Media Lab Ltd, in the U.S. and Hong Kong. We knew that plum also has a synergistic effect with hyaluronic acid, so the formulation works together to hydrate the skin even more. We were inspired by the desire for a reflective, glass skin-like complexion to launch the Watermelon Glow Niacinamide Dew Drops, which replaces products like highlighters that may potentially have skin irritators like mica or pearls. But she missed the cosmetics industry and after graduating decided to join the global-marketing team at Kiehl’s in New York. Did you expect the industry to grow this much prior to starting Glow Recipe, when the two of you were working together at L’Oréal? Sarah The Blueberry Cleanser, Plum Plump (I can’t live a single day without it) and a moisturizer. Glow Recipe was founded in 2014, first as a brand curating Korean beauty products before offering its own skincare formulations. “It was a DIY anti-inflammatory treatment, rich with antioxidants and amino acids,” says Chang, who explains that Koreans have a long tradition of using natural, everyday ingredients — from rice water to green tea to snail slime — to soothe and hydrate their skin. https://www.slice.ca/the-best-korean-skincare-brands-you-can-find-in-canada I think baths are when I can get everything done at once in the most efficient way. Sensing a business opportunity, she connected with her friend and L’Oréal colleague Sarah Lee, who is also Korean (and whose grandmother also used watermelon as a skin salve). She says her education was a huge asset: “Columbia taught me how to really look at cultural nuances and translate them between different cultures, and I felt like I could apply that knowledge.”. https://www.allure.com/story/sweet-chef-glow-recipe-products-target I think it really depends on the need, because we choose a specific food based on its effects and what skin concerns it can tackle. She sees it as more of an ongoing movement. In the bath, I’ll do hair and face masks at the same time. Christine I have really dry, dehydrated skin, which is a big concern for me. All Rights Reserved. Christine Chang ’10GSAS is on a mission to make K-beauty rituals easy and fun. Chang and Lee would scout out the best cruelty-free products and sell them on their website. Especially in America, where people are very practical and result-oriented, the 10 steps sound very overwhelming and sometimes complicated. We believed that K-beauty would reach a place — and we hope we contributed to getting it there — where it would infiltrate every beauty pouch. They first started the brand as an e-commerce skin … Though K-beauty is in the midst of a viral moment, Chang doesn’t believe it’s a passing fad. Lastly, if you were to be stranded on an island, what are three beauty products you would bring with you and why? Photo credit: Glow Recipe. It’s about skin care being joyful and fun.”, This article appears in the Winter 2020-21 print issue of Columbia Magazine with the title "You Glow, Girl. “Global companies were starting to look to Korea for the latest skin-care trends and innovations,” says Chang. Discover Korean skincare with hybrid textures and natural ingredients that deliver lasting hydration for visibly healthier skin. Whenever we took trips there, we would come back with suitcases full of products because every single time, we’d be blown away by the innovation. It was the scent that got … That’s really sparked a dialogue around skincare. Christine Whenever we post on our social media asking our community what fruit they want to see next, those posts get thousands of comments. It also has hyaluronic acid for hydration, BHA for pore-refining and PHA for unclogging the pores, making it the “maskne” essential. It would be the perfect trip for any beauty junkie. It’s important to tailor your routine based on your skin needs and concerns. K-beauty has not only spawned so many brand launches but it’s also influenced every single brand in the market. One of the ways to do that in the next five to 10 years is just going back to the basics in terms of reinforcing the general approach. Glow Recipe Watermelon Pink Juice Oil-Free Moisturizer. https://www.insider.com/glow-recipe-korean-beauty-and-skincare-review In 2015, they appeared on the ABC reality show Shark Tank and landed — but ultimately turned down — a $425,000 investment. We really want to educate our community that skincare is not about chasing the highest concentration — it’s really about finding the right cocktail and approach for you. Which products are you expecting to do well in Hong Kong, considering the city’s humidity and warm temperatures through most of the year? Glow Recipe is a Korean beauty brand that makes natural, harsh-free beauty products and the latest skincare trends from Korea accessible to beauty-forward women around the world. Shop our cruelty-free, clean, fruit-powered skincare designed to help bring out your inner On top of acne, I’ve also dealt with inflammation, redness and irritated skin issues, so it’s been important to take more time for my skin. K-beauty brand Glow Recipe just launched a game-changing facial mist that will give you brilliant, hydrated skin. Throughout the day, I’ve been trying to use more moisturizer. I think it initially was a marketing tactic when K-beauty as a category was less known. How have you been prepping for Zoom calls in terms of both skincare and makeup? We’ve actually seen similar results in Singapore. The product, which initially generated a waitlist of more than five thousand people, is still a bestseller. To be honest, it actually created almost a barrier to entry for anyone that was new to this space. Rael has these little pods called the Moisture Melt Snowball, which I thought was a really cute way to showcase the story of the product. Right now Glow Recipe sells seven different Korean beauty brands. Part of our skincare philosophy at Glow Recipe is to encourage everyone to truly listen to their skin and to give it what it really needs. First, I’ll say that the 10+ step routine is really not something that we believe in or think is a reflection of reality in Korea. I think it’s important for body products to be sensorial and enjoyable. The footwear brand adds two new sneakers to its lineup. Through Glow Recipe, Chang hopes to educate people about skin-care techniques and convey to the world that there’s more to K-beauty than cutesy packaging and exotic-sounding ingredients. We grew up with our mothers and grandmothers consistently teaching us about hydration and being gentle to the skin. Hair Mask. I think another aspect that has contributed to the growth of K-beauty is the fact that it is so sensorial and so fun, which makes it socially shareable. Infused with delicious fruits complemented with a fun, vibrant pastel aesthetic, the brand was initially a curation of Korean beauty brands … Sarah There are a few brands that are very new and look very interesting. With multicultural backgrounds, the duo was able to connect South Korea’s beauty world with America. Chang and Lee would scout out the best cruelty-free products and sell them on their website. We’ve always been cautious about retinol. Sarah I usually do not wear makeup on my face. I always try to listen to my skin and respond accordingly. I know that in Asia, there’s a little bit of trepidation around retinol. It’s a formula that gives the perfect balance thanks to its ingredients. The label has launched with six 14-karat gold vermeil and sterling silver collections. The brand’s skincare goods will be available at Sephora’s Hong Kong website and stores starting January 28. Skincare doesn’t have to be a production where you take time to sit down and do it, but it can actually happen throughout the day. As for body products, I love using exfoliators and scrubs. I actually lived in Hong Kong briefly too, and both Sarah and I are extremely sad that we are not able to visit for the launch at this time. In the same way, I believe it’s going to continue to lead the conversation around skincare. We would say that it’s more than a trend, because it’s more than a single ingredient, single texture or a product like sheet masks, for example. Christine We also think the Avocado Melt Retinol Eye Sleeping Mask could become a super hit. Many customers that spend time and effort with beauty blogs or magazines will know that for the last year it seems that the biggest trend in all things beauty has been Korean skincare products, habits, and routines, and the goal of Glow Recipe is to find the latest skincare trends from Korea and make them easily accessible to “beauty-forward women around the world.” Their website promises that their company will only bring the best and most innovative products, and the most up-to-date skincare trends… Hanson Robotics plans to mass produce four lifelike models including Sophia. Prestige Online talks to Sarah Lee and Christine Chang, the founder of Glow Recipe, a Korean skincare brand … Buy Glow Recipe at Sephora! Outside of skincare, I’ve been enjoying the Briogeo Don’t Despair, Repair! This leads to the skincare philosophy where taking it day by day is really important, versus this one fixed formula of 10 to 15 products you use every time. Christine One product both Sarah and I use every day without fail is the Watermelon Glow Toner. Co-founders Christine Chang and Sarah Lee, who met as colleagues at L’Oréal, noticed that the beauty market lacked information and education on K-beauty despite the curiosity and buzz around it. ", How Martin Luther King Jr.’s advisers helped shape his message and win the battle for voting rights, Forty years ago, Barry Rosen ’74GSAS was one of fifty-two Americans released from Iranian captivity, Sports-medicine specialist Benedict Nwachukwu ’08CC is an onsite physician for the NBA’s most unusual season, Glow Recipe and the Joys of Korean Skin Care, 5 Women Entrepreneurs Making the World a Better Place, Held Hostage for 444 Days: A Story of Survival, 7 Photos that Capture the Heartbreak of Climate Change, An Incomplete History of Columbia's Connections to the Highest Office in the Land, Hair-Regeneration Method the First to Grow New Follicles, Review: "St. Lucy's Home for Girls Raised by Wolves". “It’s about having a self-care routine that you look forward to. Christine We always knew that there was something there. https://www.glowrecipe.com/pages/looking-for-curated-brands Washing my hair, conditioner, hair mask, body wash, body soap, exfoliation and in the meantime, I’ll do a double-cleanse, gua sha and mask. https://www.thedenizen.co.nz/wellbeing/qa-with-glow-recipe-founders When we were developing our own brand, we had a mission to break that barrier and actually make Korean skincare more approachable and accessible. There’s everything from strawberry and mango to jackfruit and even durian. After attending college in the US, she started a career in marketing at L’Oréal Korea’s Seoul headquarters. Not only does it keep the pores clear, but it also helps with spot treating if you use the product with a cotton swab at the end of the day. Glow Recipe Co-Founders on the Global Rise of K-Beauty, Sephora to Launch New Clean K-Beauty Skincare Brand, OTZI, 7 of the Best Facial Toners to Try From K-Beauty Brands, 9 K-Beauty Brands That Are Sustainable and Cruelty-Free, Sophia the Robot Could Be Coming to a Store Near You, Selena Gomez Fronts PUMA's New Cali Star Campaign, The Best Shows and Movies To Watch on Netflix Now, According to Our Editors, Kraft Launches Pink Mac & Cheese for Valentine's Day, Take a First Look at Kristen Stewart As Princess Diana in 'Spencer', Meet Please Repeat, Your New Favorite Direct-to-Consumer Jewelry Brand, Watermelon Pink Juice Oil-Free Moisturizer. What are some rising K-beauty brands that you’ve noticed and loved recently? https://www.insider.com/glow-recipe-avocado-sleeping-mask-review One Western-meets-Korean hybrid that makes sense for this market: the K-beauty indie retailers who have started dabbling in making products and becoming de facto brands themselves. Glow Recipe products. Sometimes, I’ll put it in a mist bottle and spray my mask with it before putting it on. It’s actually one of our most-requested categories, so there will be some news to come in that category down the road. We like to use the example of French beauty. Glow Recipe, the K-beauty brand that makes formulas based on foods like watermelon and avocado, is one of the few industry pioneers that have been able to make the Korean skincare regimen and philosophy become more accessible to the American market. I’ve been paying more attention to my daily skincare, thinking that the commute time was replaced for that. When you reach for your, let’s say, Lancôme product, you’re not consciously thinking, “Let me reach for my French serum.” It’s just part of your routine. It’s something that we’re excited for everyone to try, especially for a Zoom call or just going out for a walk. Glow Recipe's Lip Pop Is The Brand's First Move Into Makeup From period drama ‘Bridgerton,’ to reality series ‘Bling Empire.’. We were thinking, “How amazing would it be if we could look like that normally without having to put so much effort but actually feel great?” Every single day, it gives that instant glow and a natural finish. In 2014, the two friends decided to team up and create Glow Recipe, which has become one of the most sought-after skincare brands globally. Continue reading for our conversation with Sarah and Christine on Glow Recipe, K-beauty, skincare and beyond. Christine I would probably say a good moisturizing treatment like the Plum Plump, SPF for the full body and an unlimited amount of the Blueberry Cleanser. Today, Chang is the cofounder and co-CEO of Glow Recipe, a cosmetics brand that is harnessing the power of fruit (not snails) and bringing Korean beauty rituals to a global audience. Sort by newest. In the spring of 2017, Glow Recipe … Glow Recipe started out as an e-commerce company for existing Korean cosmetics. Christine I’ve really been enjoying my bath routine. When we were at L’Oréal, we were both heavily involved in marketing and product development, and would constantly look to Korea for inspiration. “If a brand as established as Neutrogena is launching a water-boost gel cream, or Burt’s Bees is selling sheet masks, you know that Korean influence has trickled down throughout the industry,” she says. Are there any other beauty routines that you’ve been enjoying lately? We know that it’s a dermatologist-approved ingredient, but we also have sensitive skin and we’ve experienced first-hand the irritative effects it can have. From wearing face masks regularly to staying home for days, our lifestyles have changed drastically over the past year. Glow Recipe was founded then in 2014, first as a brand curating Korean beauty products and now, with its own skincare formulations the girls are excited to share with Malaysia. The first offerings, a blueberry cleanser and watermelon sleeping mask, were instant hits at Sephora. In the spring of 2017, Glow Recipe introduced its own product line. Another brand is Slurp Laboratories that is focused on hyaluronic acid. We were in a good position to be able to communicate all of these amazing things that we knew firsthand to beauty lovers worldwide. https://www.allure.com/story/glow-studio-target-korean-beauty-kits What are your thoughts on K-beauty being commonly perceived as a skincare routine with seven to 10 steps? “The mask comes in a jar that’s shaped like a melting ice cube, an homage to our grandmothers and the chilled watermelon,” says Chang. Credit: Glow Recipe Yuri Pibu is a completely organic, paraben-, and silicone-free K-beauty brand, and they carry some of the most innovative sheet masks in the game. Because Hong Kong is quite humid and has warm weather in general, we believe the Watermelon line will do phenomenal. Some other staples we expect to do well are the Watermelon Pink Juice Oil-Free Moisturizer and the Watermelon Glow PHA +BHA Pore-Tight Toner. It has a little watermelon extract, which is inspired by our grandmothers’ rubbing watermelon rind on our skin in the summer for a soothing effect. For example, we launched the Plum Plump Hyaluronic Serum to solve a deep-seated need for thirsty, parched skin. How Glow Recipe's co-CEOs turned skincare into entertainment Sarah This is a topic we’re very passionate about. First launched in 2014 as a website dedicated to K-beauty, the label has now become a millennial-favorite brand thanks to its innovative products and Instagrammable packaging. Christine Chang ’10GSAS remembers how, when she was growing up, her Korean grandmother used to rub chilled watermelon rinds on her skin to heal rashes and other irritations. Last year, the brand finally landed in Singapore and in 2021, the brand is set to launch in the Hong Kong market with Sephora. From Marie Claire. Just slipping in little moments like that have been helpful. Chang attributes much of Glow Recipe’s success to the strong community it has built online.

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